Sex Trafficking Is As Serious Crime And An Act Of...

Sex Trafficking in Minors Umar Cheema CUNY- John Jay Human trafficking the modern day slavery; is as serious crime and an act of violation of human rights. The United Nations (UN) defines human trafficking as; the recruitment, transportation, transfer, harboring or receipt of persons, by means of threat or use of force or other forms of coercion, abduction, fraud, deception, the abuse of power or a position of vulnerability or the giving or receiving of payments or benefits to achieve the consent of a person having control over another person or for the purpose of exploitation. Exploitation includes, at a minimum, the prostitution of others or other forms of sexual exploitation, forced labor or services, slavery or†¦show more content†¦Sex trafficking consists of the entrapment of an individual for the purpose of a commercial sex act or a sex act that occurs in exchange for anything of value (Kotrla, 2010). According to Gozdziak and MacDonnell (2007) sex trafficking is currently the most rapidly expanding form of global cri minal activity and 50% of the victims are children (Kotrla, 2010). Around the world, an estimated 100,000 children are victims of sex trafficking annually (Potocky, 2010). Sex Trafficking derives entirely from the international realm of the trafficking industry, there are no set rules or detailed processes known by which children in the world are sold for the purpose of sex trafficking. Many times in our life we have heard that necessity is the mother of invention, one of the many ways to understand why sex trafficking exists around the world is in terms of supply and demand principles. One should recognize that the process of trafficking of thousands of children for sexual exploitation would not exist if the demand for them was not present. Mark Lagon (2008), former director of the U.S. office to monitor and combat trafficking in Persons has suggested that this demand can be understood from the perspective of traffickers who are driven by greed and monetarily incentives and the consumers who are driven by sexual desires. Lagon (2008) asserted that the traffickers are motivated by money; a

Essay Ethical and Socially Responsive Business - 1083 Words

Assignment: Ethical and Socially Responsive Business Instructor: Prof. JOHN KELL Introduction to Business BUS 100 Suleyman Sal Denden March 16, 2014 Describe key areas of the selected company’s code of conduct that are of significant importance to the business, and explain why. The first question we should ask ourselves â€Å"what is ethics?† I think ethics are a collection of principles and practices that a business believes in, statements and more specific policies about conduct to give employees, partners, vendors, and outsiders an idea of what the corporation stands for and how it’s staff should†¦show more content†¦Although all areas of the Cheesecake Factory’s code of ethical conduct is important for the success of the company, there are a few key areas of the company’s code of ethical conduct that are of significant importance for The Cheesecake Factory. 1-The first occurs in Article IV, in the â€Å"Conflicts of Interest,† section that pertains to transactions and investments. This specifically states that an officer or a director† should avoid participating in any transaction or investment that conflicts with, or gives the appearance of a conflict with, the interest of the company.†(Reference 1) This is key in maintaining ethics because a person who is in a leadership / management positions must be loyal to only their organization; otherwise, all decisions that are made and act are suspect as to the integrity of the choice, especially concerning money matters. 2- A second key area of The Cheesecake Factory’s code of ethical conduct that is of significant importance is in Article V, in the â€Å"Compliance with Company Policies and Procedures,† section that pertains to confidential information. It is very important and essential for the success of any company and business especially, the confidentiality of information, especially for third parties, be maintained. 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Business Accounting Comprehensive and Systematic Recording

Question: Discuss about theBusiness Accounting ForComprehensive and Systematic Recording. Answer: Introduction: Accounting is defined as the comprehensive and systematic recording of the financial transactions that pertains to any business (Deegan 2013). This also refers to the procedure of analyzing, summarizing and reporting the business transactions in order to oversight the tax collection entities and agencies. It has also been found that the accounting is termed as the language of business, thus, it is an important factor to gain knowledge regarding the business accounting. Reflective Learning Journal There are several terms and terminologies that are considered as the most important term for knowing the basics of the business accounting. Therefore, an accounting glossary or a list of terminologies has been provided below from which I have learned various accounting concepts along with necessary equations and formulae. Sales and purchases transactions In case of sales transactions, it has been found that both the buying and selling entities have the economic events that should be recognized in the accounting information system (Kaplan and Atkinson 2015). The financial accounting course often confuses me regarding the particular accounts that are to be used by the buyer and seller. However, this problem-based learning activity helps me to learn the process by which I have to record the business-to-business purchase/ sales transactions. This might involve the credit terminologies from both the perspectives. The sales and purchases transactions implement the gross method for recording the purchases and sales for a scenario of perpetual inventory (Horngren et al. 2013). The concept of sales and purchase transactions will help me to analyze and compute the impact of credit terms on purchase and sales transactions. This will also help me to record the transactions that are related to the credit purchases by using the methodology of gross purchase for a perpetual inventory system. I have learned that record transactions are related to the credit sales transactions by using the gross sales process, whereas, the record transactions are related to merchandise returns from the perspective of buyers and sellers. In addition to this, it will help me to record journal entries; interpret credit terminologies that are related to business-to-business purchases/ sales on account. Moreover, the concept of sales and purchases transactions will help me to understand the components of sales/ purchase return transactions and sales/ purchases on account (Drury 2013). Therefore, it can be said that this unit will help me in future in understanding the sales and purchase s transactions. Moreover, it will also help me to participate in the quiz competition as it will clear my basics. Perpetual and Periodic Inventory system The perpetual inventory system is the process of accounting for inventory, which records the purchase or sale of inventory immediately by using the computerized point-of-sale systems and ventures the software of asset management (Deegan 2012). It has been found that perpetual inventory system provides a detailed view regarding any changes in the inventory with an immediate reporting of the amount of inventory in stock. This also imitates the level of goods on hand. On the other hand, Periodic Inventory system is defined as the process of inventory valuation for the purposes of financial reporting, where a physical count of inventory is performed at particular interval of time (Weil, Schipper and Francis 2013). The periodic inventory system keeps a track of the inventory at the starting of the period; the sales and the purchases made at similar period of time and are also recorded under the asset of the balance sheet. Therefore, it can be said that a detailed study on both the terminologies Perpetual and Periodic Inventory systems have helped to understand the basic difference between the two systems. It has also helped me to understand the situation when one should implement and use Perpetual and Periodic Inventory systems. In addition to this, I have also learned about the advantages and disadvantages of both the systems and thus this study has cleared my basic concepts regarding the business accounting. Moreover, this particular concept helps me to self-evaluate and thus it will help me to take participation in the quiz competition and even in self-assessment examination. Additionally, the learning in the earlier topic like inventory has helped me to learn these inventory systems. Therefore, it can be said that this learning will help me in the future to gain more knowledge regarding the basic terminologies of business accounting. Inventory costing methods The inventory cost is defined as the cost of holding goods in the stock. As a percentage of inventory value, the capital, depreciation, warehousing, taxation, insurance, shrinkage costs and obsolescence are also included (Smith 2014). It has been found that small enterprises generally use four types of inventory costing methods in order to account for the COGS (cost of goods sold). Moreover, each of the different types of inventory costing methods is best suited to various situations and various financial goals. Therefore, the business owners should understand the various kinds of inventory costing methods and its advantages and disadvantages in order to implement the best one for the accurate accounting system. These methods are First in First out (FIFO), Last in First out (LIFO), Average Cost Method and Specific Identification Method (Brown 2014). Therefore, it can be said that this particular learning regarding the types of inventory costing methods will help me in self-evaluation, will enrich my knowledge regarding the basics of business accounting and thus I can take part in any competition or examination like self-assessment test, quiz, inter-college competition and many more. Thus, it can also be said that this basic concepts and knowledge will help me in future to understand the other concepts based on this particular theory. Inventory valuation The inventory valuation is defined as the cost that is related to the inventory of an entity at the end of a particular period (Hall 2012). This is considered as one of the important factor for calculating COGS and can be used as collateral for loans. This is expressed as the current asset on the balance sheet of the entity. Generally, the inventory valuation is prepared on the basis of the costs that are incurred by an entity in order to obtain the inventory and also to convert it into such a situation that will make it ready for selling. The costs that are included within the inventory valuation are direct labor, freight, direct materials, handling, production overhead and import duties (Hribar, Kravet and Wilson 2014). This theory also enriches my knowledge regarding the basics of the business accounting. The vast knowledge in the particular field will help me to earn more knowledge based on the basic concepts and theories. It can also be said that strong knowledge of basics will help me to gather more knowledge in this field and this will help me in future to become an expert in the specific field of business accounting. A clear and strong basic knowledge will help me to take part in quiz competition, corporate quiz competition and inter-college competition. These participations will also enhance my knowledge as the basic knowledge will help me to gather more upgraded knowledge in the same field. Internal control It is defined as a method that is put in place by an organization in order to make sure about the integrity of the accounting and financial information, to meet profitability targets, transmit management policies and to meet operational targets throughout the firm (Ahmed and Duellman 2013). It has been found that the internal controls work best when these are implemented within the multiple divisions and deal with the interactions in between the different departments of a business. Moreover, it has been noted that no two systems regarding internal controls are identical to each other. However, several core philosophies about the accounting practices and financial integrity have become standard management practices. Therefore, it can be said that the knowledge regarding the internal controls will help me to implement this in various departments of an organization. All these will widen the scope of learning as these are the terminologies that are considered as the basics. Thus, for enhancing and enriching more knowledge regarding the basic concepts and theories of the business accounting, the particular theory will help me to understand the detailed theory (Weygandt, Kimmel and Kieso 2015). This will also help me to take part in various competitions and examinations. Conclusion Therefore, it can be concluded that the business accounting is an important subject for any individual who wants to become an expert in the field of accounting or in any business. The accounting is considered as the basic of any business. Therefore, every entrepreneur should learn the basic concepts and theories of accounting, especially the business accounting. I have made a list or glossary of various terms and terminologies related to business accounting. This has provided me with various knowledge regarding the basic theories and concepts of business accounting. Self-evaluation will help me to understand my negativities and this will encourage me to learn those topics in which I do not have a clear idea. Thus, this glossary will help me in my future to learn more about the concepts and terminologies of business accounting. References Ahmed, A.S. and Duellman, S., 2013. Managerial overconfidence and accounting conservatism.Journal of Accounting Research,51(1), pp.1-30. Brown, R., 2014.A history of accounting and accountants. Routledge. Deegan, C., 2012.Australian financial accounting. McGraw-Hill Education Australia. Deegan, C., 2013.Financial accounting theory. McGraw-Hill Education Australia. Drury, C.M., 2013.Management and cost accounting. Springer. Hall, J.A., 2012.Accounting information systems. Cengage Learning. Horngren, C.T., Sundem, G.L., Schatzberg, J.O. and Burgstahler, D., 2013.Introduction to management accounting. Pearson Higher Ed. Hribar, P., Kravet, T. and Wilson, R., 2014. A new measure of accounting quality.Review of Accounting Studies,19(1), pp.506-538. Kaplan, R.S. and Atkinson, A.A., 2015.Advanced management accounting. PHI Learning. Smith, M., 2014.Research methods in accounting. Sage. Weil, R.L., Schipper, K. and Francis, J., 2013.Financial accounting: an introduction to concepts, methods and uses. Cengage Learning. Weygandt, J.J., Kimmel, P.D. and Kieso, D.E., 2015.Financial Managerial Accounting. John Wiley Sons.

The Joy Luck Club Essays - Chinatown, San Francisco, Films

The Joy Luck Club The Joy Luck Club is a story about four Chinese friends and their daughters. It tells the story of the mothers struggles in China and their acceptance in America, and the daughters struggles of finding themselves as Chinese-Americans. The movie starts off with a story about a swan feather, and how it was brought over with only good intentions. Then the movie goes on, the setting is at a party for June the daughter of Suyuan. Suyuan has just past away about four months ago, and her mothers friends have found her long lost daughters. But it is too late for her to go see them so they tell June, about it and they arrange a meeting for her in China. The party is a going away party for Junes trip to China. At the party June realizes that she was expected to take the place of her mother at the mahjong table. June sat at the East where it all starts The Joy Luck Club. The Joy Luck club was a weekly meeting of the best friends, were they talked about their hopes for their daughters and there stories of the past. The swan feather in the beginning was a symbol of all the hopes and dreams that the mother wanted to give to her daughter. This woman crossing a vast ocean, with only the company of a swan, yet she is not scared. She has dreams for her daughter, and this dream is the driving force of her actions. She is moved to realize this dream, that she is not even aware of the potential bad outcomes. There is no talk about hoping to have a daughter it says I will have a daughter just like me, and she will always be to full to swallow any sorrow. There is no single thought of failure in her mind. Her dreams have instilled in her blind faith, and inherent optimism. She will go as far as that she lets these qualities take her. The swan feather is a symbol of Chinese culture, in that it was brought from China with only good intentions. It was not a symbol for failure but for hope. The swan grew up to me more than what was hoped for it was too beautiful to eat. But when it was taken away, the only th ing that was left was a feather a symbol of something that was meant to be nothing but became more. It was a symbol for the mothers it was what they wanted there children to become more then what they where in China. This symbol was learned through the stories that the mothers have told to their daughters. It was learned through the hard ship that the mothers have experienced in there past in China, the past that haunted them to America. In the story of June and her mother Suyuan, in the kitchen. June stands out strongly, because of her mothers intention in giving her the pendant is unclear, it spurs her to the question. That the gift was given in the context of their discussion of quality, and may show in specific way her mother was valuing her, not just for being her daughter, but because she was finally, best at something. This was the night that Suyuan recognized her daughter is different, but Best Quality. Suyuan wanted the best for her daughter. Suyuan knew that her daughter was the best but never really said it to her. June always thought that she wasnt enough for her mother that she never measured up to her expectations. And everything that her mother hoped for that she couldnt meet, she was a disappointment. Her mother noticed that she had all the qualities that she hoped for in a daughter, she told this to her daughter when she noticed that she always took the worst crab so that the best crab was served to the guest. June had the Best Heart. This was something that Suyuan wanted to give to her daughter. June now realizes this, and she realizes that she has met her mothers hopes. The pendant is her mothers recognition that, if nothing else, June is true to her

Waking the Dead essays

Waking the Dead essays Waking the Dead stirs passion on screen Some people believe that fate truly guides our lives, and we are destined to truly love only one person. Well, how do you know if the person you love is whom you are meant to be with? What if you fell in love with someone who doesnt fit into your destiny? How far can love transcend? What boundaries can it overcome? Waking the Dead explores those boundaries of fate, love, class, power, even death. Based on the 1986 novel by Scott Spencer, Waking the Dead takes place in 1972 and 1982. In the earlier years young Coast Guard officer and Harvard graduate Fielding Pierce, played by Billy Crudup (Inventing the Abbots, Without Limits), is passionately drawn to Sarah Williams, played by Jennifer Connelly (The Rocketeer, Labyrinth, Inventing the Abbots), an idealistic activist. The two fall into a passionate love affair: We will never be apart, Sarah tells him. But, in 1974, fate abruptly separates the two lovers when Sarah is murdered in a car-bombing. In 1982 the up and coming county attorney Fielding Pierce lives in Chicago with his socialite girlfriend, Juliet Beck, played by Molly Parker. Juliets uncle, Isaac Green (Hal Holbrook, Wallstreet, The Firm) is Fieldings mentor, whos been grooming him since before Sarahs death. When the governor chooses Fielding to run for Congress it seems as though he will soon have everything hes always dreamed of. Or will he? Suddenly, memories of Sarah consume him and he begins to see visions of her. Is he losing his sanity, is it Sarahs ghost, or is she still alive? As the past and present blend together, Fielding struggles to focus on his course in life. He questions whether he has fulfilled his destiny, or did he stray from the path? Crudup and Connellys roles entangle in a dust storm of emotions. Through strong performances, they reveal the joy of love and pain of loss, whil ...

Interstellar Movie Review Essays

Interstellar Movie Review Essays Interstellar Movie Review Paper Interstellar Movie Review Paper as seen in the movie, they telephoned several light years by going though the wormhole. This works by bending the space so that you will not have to travel on a linear plane, but by a short cut. Imagine a piece of paper, draw a dot on one side and the other, then fold the paper so that one dot is under the other, and make a HOLE. That is how a wormhole works. For black holes, yeah, they suck everything, even light, in the movie, TARS got the gravity data from the black hole, cause in space, gravity is most abundant in black holes. Along with time, gravity slows time, shown in Miller, when 3-4 hours was equivalent to 23 earth years, and how Cooper looks young(he went into the black hole, remember? ) despite being 107, and Murphy on her deathbed at the age of 80-90. Then there is the Etceteras. It is the space that Cooper relayed data to the past version Of himself and to the child and adult Murphy. The etceteras transcends time and space by showing out time like a drawer full of folders, ready to be accessed. And since they are at the center of the black hole, yes, mime slows, but at a very skewed rate. The whole encounter of TARS and Cooper lasted only seconds there, but for Murphy and the others, it took half century, further explaining that Murphy was already in her deathbed when she was reunited with her father. Lastly, who are those extra-dimensional beings? It is imposed in the movie that they are future humans who understood ad, which pretty much seems to be the path of the humans under Murphy,since she decoded the secret of gravity and time because of that data her father Cooper sent for her, which means that the whole story repeats itself, after a Eng time, after humans have settled on planet Edmunds with Murphys exodus and Amelias colony of embryos, since humans understand gravity and time, theyll open a wormhole in the past again, to help professor Brand and Murphy in the past, and open a Etceteras for Cooper in the past again, and you get the point. The story just repeats itself over and over again. Interstellar,l give it 10/10 stars, because it is a very deep movie and, if you add subtitles,it will probably the best science movie anyone could have watched, or at least one of the best.

USA SuperCars Revenue Risk Analysis Report Essay

USA SuperCars Revenue Risk Analysis Report - Essay Example What is the bank’s Value-at-Risk and what is the bank’s expected profit? 16 USASuperCars signed a contract to sell 27 cars to five different countries including the USA. It was agreed that the other four countries would pay the revenue in their local currencies at the prevailing exchange rate after the delivery. HSBC however offered an offer of $2,150,00 for the purchase of the contract. The objective of the report was to conduct an analysis of risks to the company and the bank and profitability. Exchange rate data from the Bank of America was used for all the analysis. A recommendation would thus be made on whether USASuoerCars should accept the offer from HSBC. Various statistics were used in achieving this objective. The expected revenue was obtained as $ 44,218,388 and the standard deviation as $ 33,022.14. The probabilities of the mean exceeding $2,200,000 and 2,225,000 are 100% and 100% respectively. This shows that there are high chances of exceeding the mean revenue. The banks value at risk at the 5th percentile was $ and the profit was $ . USASuperCars, which is based in US, markets custom built and high-end expensive cars. These sports cars are meant for the rich in the society. The company signed an agreement to sell 27 cars to five countries across four continents; the payment was to be paid after delivery in the local currency. Since the payments were to be made at a leter date and in local buyers local currency, it meant that there would be uncertainties in the final revenue that is expected at the contract. The exchange rates were provided by the Bank of America for the twelve months that followed so as to ensure a proper analysis. HSBC offered $ 2,150,000 to USASuperCars in exchange for the all the revenue in the local currencies. The purpose of the report was to find the probabilities of getting revenue in excess or under the expected value; evaluate the offer by HSBS and determine other risks that faced

Brief Case analysis Essay Example | Topics and Well Written Essays - 750 words

Brief Case analysis - Essay Example Switching cannot be done since Varsity team had an unblemished and recognized physical gain over Junior Varsity boat and could still beat the Junior Varsity team. An essential issue arises as Varsity boat is decelerating down because of employing individuals in the boats. A fundamental query worth noting is whether this was an obligatory undertaking and why it had to happen. No one was a leading light while several others were team disrupters. Rowing on the water as a team is yet another question that arises. What should the two teams do about it? Finally the last issue that arises is whether the army crew team can be likened to an organizational team. The answer is certainly no due to incapability to substitute hastily each of the team members. A good decision needs to be made by evaluating the situation at hand, assessing the different options available and coming up or deciding on a solution that will affect the long-term performance of both teams in a positive way. In regard to promoting junior team to a varsity team, one crucial question arises that needs to be addressed i.e. whether this will have an effect on the performance of the team as a whole and whether the all the junior varsity team members qualify to join the varsity team. Making a wrong decision can heavily impact negatively on the performance of the crew and as a result, special attention has to be given when deciding on this option. The junior team members cannot be promoted to Varsity team. Keeping the members in their original teams and trying to intervene to improve on the performance of both teams seems pleasant as it ensures that both teams add in serious effort towards attaining their key goals and objectives. When it comes to switching a small number of team members of each group, a significant question has to be taken into consideration before making the step i.e. which

The Things They Carried Essay Example for Free

The Things They Carried Essay Tim O Brien develops the theme of identity in The Sweetheart of Song Tra Bong. He uses the character of Mary Anne in order to bring about this theme. In Milan Kundera s Identity, the theme involves a character losing her identity and finding it later on in the story. But in Tim OBriens The Sweetheart of Song Tra Bong, Mary Anne finds her lost identity once she travels to Vietnam. OBrien describes Mary Anne as the typical American white girl. A tall big boned blonde. At best, Rat said, she was seventeen years old, fresh out of Cleveland Heights Senior High. She had long white legs and blue eyes and a complexion like strawberry ice cream. Very friendly too. It can be seen that even the colour scheme matches the colours of the American flag. Shes got on culottes and this sexy pink sweater. She is also described as to having a bubbly personality and a happy smile. This description of Mary Anne fits the perfect image of a girl, which is expected by society. In other words, the identity of Mary Anne was no different from the typical female image. She can be seen as a conformist. Due to this conformity, we cannot see anything unique about Mary Annes character in the first part of the chapter. The fact that Mary Anne is highly curious also matches the personality of any ordinary girl. But this personality trait leads her to undergo many changes in her life. No cosmetics, no fingernail filing, she stopped wearing jewellery, cut her hair short and wrapped it in a dark green bandanna. These were some of the physical changes Mary Anne underwent after spending time in Vietnam. But the change is dramatic once she moves to the Green Beret hooch. In part it was her eyes: utterly flat and indifferent. There was no emotion in her stare, no sense of the person behind it. But the grotesque part, he said, was her jewellery. At the girls throat was a necklace of human tongues. This dramatic description of Mary Anne differentiates shockingly from the image of a teenage female, which is accepted by society. It would most certainly be considered taboo. But we can see that Mary Anne does not find this disturbing. In fact she enjoys it. I know what you think, but its not bad. I feel close to myself. When I am out there at night, I feel close to my own body, I can feel my blood moving, my skin and my fingernails, everything, its like I am full of electricity Here Mary Anne justifies her change. It can be seen that Mary Anne has found her true identity. This is implied when she herself states, I feel close to my own body. In the past Mary Anne was tied down from finding her true identity due the conformities. But once she came to Vietnam, she was given the opportunity to gain her individuality. Tim OBrien uses strong, and vivid imagery to show how different a person can really be when not tied down by social conformities. In the beginning, Mary Anne did not appear to have any uniqueness. But once the conformities were taken away, she had the opportunity to be herself and in fact enjoy being an individual. When considering Milan Kunderas Identity and Tim OBriens The Things They Carried. Sweetheart of Song Tra Bong, both texts deal with the issue of personal identity in different perspectives. The character of Chantal in Milan Kunderas Identity, loses her identity, and then under the influence of another character- Jean Marc, regains her identity. The character of Mary Anne in Tim OBriens The Sweetheart of Song Tra Bong, finds her true identity once she comes to Vietnam, where social conformities do not exist. The common factor in both texts being that the personal identity is lost due to social conformities, the two characters in the two texts have two different approaches regarding the issue of ones identity.

A Career as a Plastic Surgeon Essays -- Career Essays

There are many different surgeons in the world, but being a Plastic Surgeon can be a life changing career. It offers you a vast knowledge of beauty and medical field. Plastic Surgeons are medical doctors that deal with defects on people’s body. Many people are proud that Plastic Surgeons exist, because it makes them look better and gives them a lot of confidence. Being a Plastic Surgeon can be a challenging profession because it can help change people’s lives, it can offer a wealthy future, and it also involves a lot of creativity and technology. Generally, people love having a nice appearance around each other. Plastic surgeons have many ways and options to offer to the people to reach their intentions. For example, cosmetic surgery can offer tummy tucks for those who want to look slim and be part of the fashion world. â€Å"Tummy tuck surgery helps to significantly reduce the appearance of loose skin, stretch marks, and a protruding abdomen† (McClain.) Another option that plastic surgery offers to people who want to make changes on their face is face lifting. Face lifting is a procedure that is used to lift the peoples’ wrinkled face.†Barbara Eden, now seventy eight is virtually unrecognizable as the youthful beauty who charmed viewers on the popular sixty’s show, and her apparent face-lift was likely what caused the most drastic transformation† (Barbara Edens Transformation.) Thigh lifting is another procedure that is used wisely by the models. Many people tend to use this technique becaus e it changes their formation of their body. After having the procedure done they feel as more comfortable in the society. One of the best reasons for being a Plastic Surgeon is because it offers you a wealthy future. â€Å"Plastic Surgeons wo... ...https://www.dailymail.co.uk/femail/article-2335084/Beauty-CAN-change-life-says-plasticsurgeon.html> â€Å"Laser-assisted liposuction.† plasticsurgery. n.d. Web. 20 Mar. 2014. McClain, Louvonia. â€Å"Celebrity plastic surgery: Tummy tucks.† 9 Mar. 2013.Web. 17 Mar. 2014. Morris, Charles R. The Surgeons. New York: HarperCollins. 2007. Print. â€Å"Plastic Surgeon salary.† healthcare. n.d. Web. 19 Mar. 2014 â€Å"Surgeon Quotes.† todayinsci. n.d. Web. 24 Mar. 2014. â€Å"Working Conditions.† careercruising. n.d. Web. 10 Mar. 2014

An Report On Darlie Toothpaste’ S Integrated Marketing

1.0 INTRODUCTION1.1 AuthorizationThe CEO of the Haolai Company requested this report on 16, May. The purpose of this report is to provide an analysis of Darlie toothpaste’s current marketing situation and integrated marketing communication program (IMC). It aims to create a new promotional tool to for the target market.1. 2 LimitationsThere’re some limitations in the production of the report. To begin with, there’s not much information about the Darlie’s company can be found in the web. I just can find the Haolai Company is a chemical industry company.Besides, there is also not much information about the Darlie toothpaste in some authority business magazines and books. Sometimes, I just make a realistic assumption. 1. 3 Scope The scope of the report limited to integrated marketing communication in five areas: the current marketing situation analysis, the used IMC program analysis, the IMC plans will be developed, media plan and some recommendations for the Darlie toothpaste.2.0 BACKGROUND2.1 About the companyDarlie is a brand of the world's best oral care products manufacturer which is named Haolai chemical industry. In the 1930, the recipe of Darlie was developed.At the beginning, Darlie’s production and operation is in the Kowloon, Hong Kong. In 1997, Darlie transferred all the toothpaste products from Hong Kong to the Chinese mainland. Today, the Darlie has become one of the best-selling brands in toothpaste market in China and south Asia.2. 2 About DarlieThe main products of Darlie are toothpaste and toothbrush. The concept of Darlie is healthy white teeth and pure fresh breath makes you every day full of confident smile. Darlieh has different kinds of toothpaste according to different effects too satisfy the different needs of consumers.It has four Series: fresh breath, teeth whitening, anti-sensitivity and for children.2. 3 Competitor analysisIn the current toothpaste market, it exits many competitors such as: Crest, Col gate, China, bamboo salt, Amway and so on. Analyzing Crest, it is one brand of Procter & Gamble which was born in 1955. It's famous for excellent high-decay toothpaste. And it is the first to be recognized by the world authority on oral-organization – the American Dental Association (ADA) decay toothpaste. Compare with Darlie, Crest's market share occupy all over the world not just Asia.In June 1996, Crest came to China and after one year, it has already been known by everybody in China. The brand concept of Crest is: ‘keep your smile healthy and beautiful ‘. There are two types of Crest toothpaste: series of healthy and series of whitening. Besides, every type of Crest has different products. For toothpaste, Crest has the similar benefits with Darlie such whitening, fresh breath and so on. But the most famous benefit of Crest toothpaste is preventing tooth decay and protecting tooth effectively. About Crest' s promotion, advertisement on television and internet a re the main ways.But crest has advantages of Darlie, because crest's advertisement is high-frequency.2.4 Target marketThe toothpaste market can be segment into different parts on the basis of geographic, demographic, psychologic and behavior variables. According to Hawkins, Mothersbaugh & Best (2007, p16): ‘Perhaps the most important marketing decision is a firm makes is the selection of one or more market segments on which to focus. ’ Firstly, Darlie toothpaste is in consumers’ good graces in Southeast Asia because of its advanced technology and unique recipe of product.Besides, it is popular in coastland of Guangdong province. On the side of demographic, there are not many people know the brand name and features of Darlie In addition, females will pay more attention on choosing toothpaste than males. In terms of psychological, consumers’ individuation demand is increasing with the development of economy and technology. In other words, consumers pursue ne w feelings, health, white, nature and useful in the modern society. Moreover, young consumers prefer to the multi-functional toothpaste which can provide special feelings like tea fragrance.From the perspective of behavioral, toothpastes are necessary products in people’s daily life and consumers will buy toothpastes routinely. Besides, young consumers will choose the new products and abroad brands because of their individuation demand. Furthermore, spinsterhood will buy fewer products once than married people and promotion methods affect consumers heavily. In this report, the target market focus on the consumers who like the tea fragrance and want to fresh breath.2. 5 The Darlie toothpaste's positioning strategyThere are five competitive advantages for Darlie. Firstly, it has a good management system. Darlie encourages its employees to innovate with a reasonable remuneration and reward. It can motivate the employees to work out the new technology to enrich the products. Seco ndly, Darlie is good at research and development. As the needs of consumers are changing quickly, so it often makes the change of products like in quality, style and shape, and it continue to introduce new products to meet customer needs. In addition, Darlie has a strong channel advantage.It not only has distribution channels and end-channels, but also has a geographic strategy, so that it can sale the products through different ways in different areas. Besides, quality service is another strength for Darlie. The good service will shorten the checkout process and satisfy the consumers’ needs, and then makes the customers have a good memory to the products. Last but not the least, freshen breath is Darlie’s important characteristic. Many people think that freshen breath is an important function of toothpaste (2011).The main function of Darlie toothpaste is breath fresh, so that it will have a fixed group customer.3.0 IMC PROGRAM3. 1 The promotional elements mixThere are six elements in IMC mix: advertising, sales promotion, personal selling, publicity, internet marketing and direct marketing. Darlie uses three elements of promotional mix in current market, which is advertising, sales promotion and internet/interactive marketing. Firstly, advertising is Darlie's main way of promotion. It uses mass media such as TV, radio, magazine, newspapers to attract consumers. The most important promotional tool of Darile is TV advertisements.Darile input much money in inviting stars as its spokesperson. Besides, it also spends a lot of money on broadcasting TV advertising. For Darile, advertising is a valuable tool for targeting mass consumer market. Secondly, in the promotional mix is sales promotion. Darile also has two major categories: consumer-oriented and trade-oriented activities. In supermarket, businessmen always use coupons, samples, premiums, rebates, contests to stimulate short-term sales. And in the current, Darile has many different selling ways such as wholesalers, distribution, and retailers.The third variable in the promotional mix is interactive/ internet marketing, which changes by the development of technology. For Darile, in traditional market, consumers only get information from advertising and buy toothpastes and toothbrush in supermarket and stores. But now Darile advertise their products on the websites. Consumers can purchase the products on the Internet or by the telephone. Then the products can be de lived to your home directly. Besides, if the consumers have some inquiries or questions, they can call the customer service Hartline or in online message.The interactive/internet marketing brings many advantages to Darlie's promotion.3. 2 The low-involvement hierarchyAs toothpaste is usually used in people’s daily life, so Darlie is belonging to the low-involvement hierarchy of customer response process. The sequence of low-involvement hierarchy is learn-do feel. It means that the involvement in buying Darl ie is low and the customers are viewed as passing from cognition to behavior to attitude.3. 3 IMC objectivesDarile has three promotional mix elements are being used for IMC objectives based on the response process.As Mothersbaugh & Best (2007, p 8) explans:'Integrate marketing communications involves coordinating the various promotional elements and other marketing activities that communicate with a firm's customers. ‘ At first, advertising is a valuable tool for building brand equity. Darile’s advertising transfer the name, logo, symbols, design, packaging and performance to consumers. Because Darile is low-involvement hierarchy of customer response process, it needs faithful relationship to repeat purchase. Secondly, sales promotion is a shift marketplace power from manufacturers to retailers.People can buy Darlie's products in local retails such as Wal-Mart. And the retailers have more promotional tools than manufacturers to sell. Thirdly,The business of Darlie chang e from traditional market to Internet with the rapid growth of technology. Besides, traditional media advertising in TV or broadcast is replaced by internet advertising.4. 0 DEVELP THE IMC PLAN4. 1 New promotional toolPersonal selling is as a new promotional tool for Darlie toothpaste. Unlike advertising, personal selling is face-to-face communication between buyers and sellers.In this report, the target consumers of Darlie is people who like tea aroma and want to fresh breath. The Personal contact in selling focuses more on consumers’ specific need or situation than other promotional tools. Sellers can communicate with the target consumers through telephone, QQ, MSN and email to know their needs and give services. It is more flexible and convenient. Besides, Personal selling also is good to get feedback to modify the types of products according to different needs. For example, if the person has Gums bleeding, sell g the Anti-allergic Darlie toothpaste.And in this way, it can build loyal customer relationships and Brand loyalty.4. 2 Major selling ideaDarlie’s ideal market share occupy overall all the ages of the consumers. But In current intense toothpaste competitive market in China, it is impossible. Comparing with the other competitor such as Crest, Amway, China, the central theme of Darlie toothpaste is ‘fresh breath’. And the target market is the person who like tea aroma. Before selling, sellers can make a questionnaire for analyzing the toothpaste market. Darcie can develop specific taste and efficacy of toothpaste, according to the customer's dental health and taste preferences.And the seller s also needs to provide good after-sales service for audiences. They can send some new samples; tell them some knowledge to protect teeth, and how to brush teeth correctly.5. 0 GREATIVE STRATEGY5. 1 Implementation of the creative strategyThe creative strategy including: advertising appeal, execution style, creative tactics, and media veh icle can be used in development and implementation of an advertising message. Advertising appeal has two categories: information/rational appeals and emotional appeals.In order to emphasize the Darlie toothpaste’s feature of fresh breath and transfer the fragrance of tea of Darlie toothpaste to the consumers, information/rational appeal of advertisement is better. Using the advertising appeal, people will know more about Darlie toothpaste not only the brand name but also the specific feature. The creative execution style of the Darlie toothpaste is direct and concise. When people see the advertisement at first glance, they can recognize the brand of the Darlie toothpaste. And it is also beautiful, which make people feel fresh and cool. Creative tactics is used to design the actual advertisement.It has two different types: for print advertising and for television. In this report, the picture is designed for print advertising. Firstly, the background of the print is Danas. And in spring morning, fog around the Danas, which makes people feel fresh. Secondly, it uses the direct headlines, ‘Daile toothpaste, and the fragrance of tea’. It is in the top of the print, which is not very big. As Mothersbaugh & Best (2007, p 311):' they are often more effective at attracting reads’ attention and interest because they provoke curiosity and lure readers into the body copy to learn an answer or get explanation. On the left of the words, it is a small teapot. And on the right, it is a new design Darile toothpaste.The Chinese ‘cha xiang’ and English words ‘the fragrance of tea’ print on the body of the toothpaste. It also has the symbol of Darlie, a head portrait. Secondly, in this print, the body copy is the main point. The picture shows that a toothbrush sends out a ray of tea aroma. And the most important is that the tea aroma uses a figure of teapot. And in the teapot, it prints One Chinese word‘cha‘which is written by Chinese style. This advertisement can be used to two media vehicles, the print media and the support media.Magazines and newspapers are two types of the print media. And there are many types of the support media, like outdoor advertising, aerial advertising, transit advertising, promotional products, and yellow pages advertising and so on. The designed picture can be enlarged or narrowed according to different sizes.5. 2 Evaluation of the creative strategyIn this report, the target consumers of Darlie is people who like tea aroma and want to fresh breath. And Darlie toothpaste is belonging to the low-involvement hierarchy of customer response process.It means that the involvement in buying Darlie is low. Besides, Haolai Company is not as well-funded as Procter & Gamble. So it does not have enough funds to input in advertisement. So this creative strategy for print advertising has its own advantages and disadvantages. First at all, the tea fragrance of Darlie toothpaste i s one of the most important advantages. It is a specific smell and taste which other toothpastes have. It has good effects on creating awareness among the target market. Besides, the advertisements on magazines can be accepted by consumers more easily.Most audiences pay much attention to the magazine when they read it. Toothpaste is a low-involvement product, while magazines can express the information about the product to the target market effectively. In addition, it saves the cost. It does not need Celebrity endorsements and TV ads, which is expensive. While there are also some disadvantages. One of the disadvantages is current market saturation. Too many companies select to use advertising medium. The Darlie toothpaste’s promotional products may be ignored by consumers. Besides, TV ads appear more frequent than print adverting.The print ads can not impress the consumers repeat by repeat in a short time. Moreover, it lacks of the effect of celebrity, which make low brand l oyalty.6.0 CONCLUSIONSAfter analyzing the current market of the Darlie toothpaste, it can be concluded that:6.1 The current marketing situation of Darlie toothpaste, the including the background about the company, market share, the introduction about the product , competitive analysis, the Darlie toothpaste’s target market and Darlie’s positioning strategy.6. 2 Three promotional elements of the IMC mix have been used in the report.Advertising, sales promotion and interactive/ internet marketing, the IMC program such as the low-involvement hierarchy and the Darlie toothpaste’s IMC objectives have been discussed in the report.6.3 Developing the Darlie toothpaste’s IMC plan. New promotional tool and major selling idea has been made.6.4 Implementation and evaluation of the creative strategy7.0 RECOMMENDATIONIt is recommended that:7. 1 As a low-involvement product, the company should pay more attention to the brand when advertising on mass media.7. 2 Personal selling is as a new promotional tool for Darlie toothpaste.The company should strength the communication between consumers and sellers.7. 3 Free samples and bundling can be used. And the company can promote the toothbrushes in the supermarkets by setting an experience place for attract more consumers. The company should develop specific taste and efficacy of toothpaste, according to the customer's dental health and taste preferences. Besides, good after-sales service for audiences is necessary.7. 4 The new creative strategy for print advertising can be used. It can build the Darlie toothpaste‘s image of fresh breath.

Nutrition

Perhaps you're looking to boost your physical performance; or maybe you want to drop a few extra pounds. What if you Just want to learn how to eat healthier? When you're In need of nutrition advice, who should you turn too? A registered tattletale? A nutritionist? Who's the qualified nutritional professional? (Don't forget to look up) Throughout this presentation, Ill be discussing the terminology In the name; reasons why It should It should be regulated In Arizona, and Impact It has to the public. . This can be a confusing topic for the public.Aren't dietitians and nutritionists the name thing? NO Although often used interchangeably, â€Å"registered dietitian† is not synonymous with â€Å"nutritionist. † Nutritionist is not a professionally regulated term?there are no minimum academic or training qualifications; which means that anyone can use the title â€Å"nutritionist â€Å"and give nutrition advice, even If they have absolutely no background In nutrition In the state of Arizona . In contrast, registered tattletale Is a professionally regulated term. The registered tattletale credential Is earned by completing a minimum of a four-year nutrition degree In an American DieteticAssociation accredited program: a minimum of 1200 hours of supervised practice experience in dietetics, and the successful passage of the nationally administered board exam. In addition, the registered dietitian is required to complete 75 hours of approved continuing education credits every five years to maintain their registration. This is because as a dietitian you need to stay on top of the game, and know what's going on. However, if you're looking to work with someone always do background information, and if thieve with an accredited program that's based off science and not the latest fad. Currently some, but not all states provide licensee to nutrition professionals, Limiting the use of a particular title, such as tattletale, to those meeting certain academic and t raining requirements few states mandate that only licensed nutritional professionals can provide nutritional counseling. It seems ironic that there are licenses regulating the practice of over 100 professionals from manicurist and barber to mortician, yet, in many states anyone can call them self a nutritionist and give out nutrition advice. You should also be aware that certification is not the same as censure. Next slide with state map) Why haven't states such Eke Arizona licensed dietitians in the past? Unfortunately, the vital link between nutrition and health has only recently received the attention it deserves. In addition, science has proven that nutrition plays an important part in the prevention and treatment of many serious diseases. Dietitians are now more recognized as healthcare professionals because of their educational background and experience. This Is Indicated by the fact that since 1984, 41 states have passed laws recognizing as nutrition experts. But In Arizona, there Is no statue.If I want to call myself a nutritionist today, I can. And a major concern of unqualified nutrition misinformation. Their nutritional claims can be without scientific support, and it can lead to misinterpretation of nutrition science as whole – in a way discredit their hard work that they've put into the research. Such misinformation can be used to fuel food faddish, quackery, (Quackery is the promotion of unproven or fraudulent medical practices. ) health fraud, and can negatively impact the health and economic status of consumers. Which lead me to How has the public been harmed by Arizona not accessing dietitians.With the explosion of interest in healthy eating and nutrition, consumers have been faced with a dizzying array of products and information. The public deserves to know that the information being given by â€Å"experts† is based on science and is being given by individuals with appropriate education and experience. This is especially true o f individuals who have medical conditions, which could be adversely affected by improper nutrition counseling. Several states have documented cases of unqualified individuals giving improper nutritional advice, which has harmed patients.Unfortunately, many cases of healthcare fraud are never reported. A Congressional study on Quackery noted that state offices on aging ranked healthcare fraud (quackery) first as the area of abuse of most concern and with the greatest impact on seniors. The report also acknowledged that the great majority of cases are never reported. Misinformed consumers are placing themselves at major nutritional and health risks by not only delaying appropriate, effective healthcare but replacing it with products, procedures or behaviors that are, at best, ineffective, and at worst harmful to their health.In addition many of the products and services promoted by unqualified nutrition consultants such like in the gym setting and can expensive. And this may cause exc essive financial burden to the consumer. And again, unqualified nutrition consultants often use testimonials and unpublished or fabricated research to support their claims, while as registered dietitians use evidenced-based practice that is supported by data published in peer-reviewed scientific Journals.And that leads us to a huge concern with Nutrition â€Å"experts† thrive in the athletic arena; yet few of these self-proclaimed experts would qualify as such eased on academic training and professional practice. While few athletes would consider taking strength training or fitness advice from a dietitian, many have no problem taking nutrition advice from a strength coach, personal trainer or equally unqualified individual. BUYER BEWARE Even if the information handed isn't free, the consumer would be wise to evaluate the information: The Source ? is it from a qualified nutrition professional (I. . , registered dietitian) or one that lacks appropriate qualifications (I. E. , a nutritionist, personal trainer, strength coach, etc. ) The Content ? s it credible? You should seek to determine if the information is supported by scientific research published in peer- reviewed scientific Journals. If the answer to either or both of these questions is no, then your health and sports performance will likely take a hit. In conclusion, 1. Why should dietitians and nutritionists be licensed?Licensing of dietitians and nutritionists protects the public health by establishing minimum educational and experience criteria for those individuals who hold themselves out to be experts in food and nutrition. The state has an obligation to protect the health and safety of the public and licensing of dietitians and nutritionists is consistent with this obligation. We have the ability and responsibility to urge consumers and lawmakers to learn about the positive role nutrition plays in healthy lifestyles and in disease management and treatment.For both individuals and society, th e benefits of eating right and exercising include improved qualities of life and lower health-care costs. Your activism is extremely important to the success of our national and state agenda – and there are numerous ways to get involved. Reach out and contact our state and federal representatives: Write your legislator a letter Send your legislator a fax Send your legislator a direct e-mail Call an elected official directly And also educate others by spreading the word about important issues Like on media sources, such as faceable and twitter.Possible Questions from Short Answers – Gotten from : http://www. Deteriorate. Org/images/stories/documents/licensee/ Licensee_Full_Backgrounder_2011 . PDF 5. Would licensee prohibit anyone except dietitians from giving nutritional advice? No. Licensee would not affect anyone that simply describes the nutritional value of products nor would it affect other latherer professionals. It would, however, provide recourse for victims of unqualified and unscrupulous individuals dispensing improper advice. 6. Aren't too many professions and occupations already licensed by states?It is the obligation of state legislatures to determine which professions and occupations should be licensed. A compelling case can be made for licensee of dietitians and nutritionists as healthcare professionals. 7. Isn't licensee an attempt to monopolize the nutrition industry? No. The first obligation of registered dietitians and nutritionists is to serve the public, not sell rodents or services. Licensee is necessary because the public deserves to know which individuals have the educational background and experience to give nutritional advice.The health food and dietary supplement industry is booming, even in states that have had licensee for many years. The key issue in licensee is accountability. The monopolizing argument is a desperate attempt to obscure the real issues of licensee. 8. Will licensing reduce competition or result in cos tlier services? No. Once again, licensee is not an attempt to control any market. Licensee allows the public to now which individuals are qualified by education and experience to provide nutritional services.If unqualified individuals disseminate harmful nutrition information, licensee allows the state to take action on behalf of the public against those unqualified individuals. Competition among open and honest individuals with the publics health and safety foremost in their minds will continue to grow and the Won't licensee cost the state a lot of money? No. Fees will provide most of the revenue. Many states have approved legislation or rules to make licensee revenue neutral. Amendment ‘X, U. S. Constitution The enumeration in the Constitution, of certain rights, shall not be construed to deny or disparage others retained by the people. Notice and Declaration of 9th Amendment Rights l, the undersigned, hereby declare the following natural and God-given rights, as reserved to the people, under the 9th Amendment to the Constitution of the United States of America and which rights I reserve as follows: I reserve the right to seek or ask nutritional advice, counsel, information, recommendations, assessments, evaluations, tests and/or treatment(s), regimen(s), or modality(s) from the nutritionist(s) or doctor of my choice for any health reason or repose.I reserve the right to select or reject any individual(s) as my personal nutritionist(s) whether that individual be a Medical Doctor, Herbalist, Chiropractor, Health Food Store Clerk, Druggist, Nurse, Salesperson of health products, Naturopath, Naturopath, Radiologist, Colon Therapist, Priest, Pastor, Indian Medicine Man, Relative, Friend, Dietitian or anyone from the general citizenry who has, or has not, any known formal training or claimed knowledge, education, insights, or qualifications to be my nutritionist.I reserve the right to Freedom of Choice in Medicine in its most liberal construction including the right to choose my own diet; obtain, purchase and use any treatment, therapy, regimen, modality, herb, drug, food, medicine or health product for any health condition I have or may have as evaluated by myself, the doctor, nutritionist, or therapist of my choice. Citation – Dietitian vs. Nutritionist . (n. D. ). Dietitian vs. Nutritionist . Nutrition When paying close attention to my diet, it becomes obvious very quickly that I do not get enough calcium in my diet. I am slightly low in other area, such as my Vitamin A and iron, but I am drastically low in my intake of calcium. The problem is that I truly don’t like milk. I will drink chocolate milk on occasion and will eat some milk-based products including ice cream, yogurt and cheeses, but I do not eat enough of these to get my recommended daily allowance of calcium. My intake of fruits is just about right, though it can be a bit on the high side when I choose to drink juice instead of eating whole fruits. I prefer fruit juice as a method of consuming fruits largely because it is simple and quick. Grabbing a glass of juice on the way out of the house in the morning is my favorite form of breakfast. The problem is that most juices also come with more sugar and calories than the raw firm fruit. I have decided to substitute fresh fruit for my fruit juice as a way to minimize my calorie intact and increase my fiber intake. My fiber content is generally pretty good because I prefer whole grains to white grains, white rice and potatoes. Some days by intake of grains is low because I choose to eat more salads and vegetables, but on other days it can be within the normal range. On average, it is a little on the low side, but not so bad that I think I need to change it. I consume plenty of lean protein, mostly in the form of chicken, so I have not had any problems with my cholesterol or overall far intake. However, because I consume red meat rarely and do not eat enough dark green vegetables, the amount of iron I consume on a regular basis is not sufficient. I am not willing to eat liver or many other high iron foods, so I had to go searching for new options for iron intake. What I discovered were baby spinach and broccoli. I will eat baby spinach as part of a salad and broccoli is one of the few vegetables that I truly enjoy. I was happy to discover that broccoli is also high in Vitamin A, another nutrient that I did not have enough of in my diet analysis. I was happy to discover that I probably don’t need the multi-vitamin I have been taking except for the iron supplement. I might need the Vitamin A as well, but otherwise, I seem to be meeting my basic health needs for minerals and vitamins.   I think it is very important to change my iron and Vitamin A intake as both are imperative for blood health and I have recently been told that I might be borderline anemic. Since I have previously had to take iron pills and found them disgusting and nauseating, I have decided it is important to add iron to my diet in a natural manner. I have changed my lunch menu to include baby spinach salads and added broccoli to several meals per week. I have also decided to add additional red meat to my diet until my iron levels are acceptable. Vitamin A is also an antioxidant, helping to cleanse the body from cancer-causing chemicals and other contaminents. This is another advantage of adding more broccoli to my diet. Broccoli is also very high in Vitamin A which is an added bonus. These changes have worked fairly well so far and I have not noticed any real difference in my energy levels, but the doctor did say that returning my iron levels to normal would take some time.   What I have noticed is that I am enjoying my meals more. They take slightly longer to prepared, but instead of thrown together meals on the run, I am actually thinking about what I eat and when. Knowing that I am eating healthier makes me feel better about myself, regardless of whether it effects my overall energy level. In addition, I believe it means that I will eventually see the results on the scale and I know that I will see it in my next blood tests. Now that I have made these changes, my next goals are to eliminate more of the processed food from my diet, substitute whole fruits for juice, and try portion control. Generally, I have not under consumed anything except vegetables and milk and have regularly over consumes fruits, grains and even proteins, depending on the day. Some days I would have too much of one, some days another. My plan is to actually cook more of my food myself, instead of relying on drive-thrus or grab-n-go food options. By choosing fewer canned foods and more fresh fruits and vegetables, I will cut my intake of unneeded fats and sodium and retain more of the natural vitamins in the foods I eat. I have also decided that I will replace my fruit juice with whole fruit, even though fruit takes a bit more effort. Again, I will be losing unnecessary additives and retaining more of the natural nutrients of my food.   To supplement this process, I will begin actually eating breakfast rather than drinking soda or juice as my morning meal. My initial intention is to use yogurt and cheese as staples of this meal to both increase my calcium intake and to provide a good protein base for the morning meal. The third major change I intend to make in my diet is in the form of portion control. I will be subdividing large packages when I buy them as a way to keep from overeating various treats and will be measuring my grains and proteins so that I can be assured that I am eating a healthy amount of these things, not several servings at one time. I believe this will be especially useful with snack foods and cereal which are easy to not measure and eat too much of. I believe that taking these actions will ultimately lead to wait loss as I teach my body to eat the proper amounts of nutrients and the proper amount of calories, rather than letting my appetite determine what I consume. I have also begun to shop healthier, forgoing potato chips and cookies in favor of carrots and walnuts as quick snacks. I have found that within just a week of making these changes, my desire for sugary and fatty snacks began to fade and I actually wanted to eat vegetables. The one thing that has been hard to resist has been ranch dressing for dipping the carrot sticks in, but I have begun to appreciate the inherent sweetness of carrots and find myself reaching for them when I want something sweet.   They also have a satisfying crunch that I formerly got from potato and corn chips. In short, I believe my diet was not particularly bad, but it had room for tweaking and improving. Now, I know that I am getting my recommended daily nutrients without having to take a vitamin supplement and I am enjoying my food more. Previously, I had grabbed food in front of the television or while walking out the door and often did not pay attention to what I was consuming. Now, I am confident that I eat when I am hungry and I am teaching my body to appreciate more than just corn chips and soda. Nutrition Perhaps you're looking to boost your physical performance; or maybe you want to drop a few extra pounds. What if you Just want to learn how to eat healthier? When you're In need of nutrition advice, who should you turn too? A registered tattletale? A nutritionist? Who's the qualified nutritional professional? (Don't forget to look up) Throughout this presentation, Ill be discussing the terminology In the name; reasons why It should It should be regulated In Arizona, and Impact It has to the public. . This can be a confusing topic for the public.Aren't dietitians and nutritionists the name thing? NO Although often used interchangeably, â€Å"registered dietitian† is not synonymous with â€Å"nutritionist. † Nutritionist is not a professionally regulated term?there are no minimum academic or training qualifications; which means that anyone can use the title â€Å"nutritionist â€Å"and give nutrition advice, even If they have absolutely no background In nutrition In the state of Arizona . In contrast, registered tattletale Is a professionally regulated term. The registered tattletale credential Is earned by completing a minimum of a four-year nutrition degree In an American DieteticAssociation accredited program: a minimum of 1200 hours of supervised practice experience in dietetics, and the successful passage of the nationally administered board exam. In addition, the registered dietitian is required to complete 75 hours of approved continuing education credits every five years to maintain their registration. This is because as a dietitian you need to stay on top of the game, and know what's going on. However, if you're looking to work with someone always do background information, and if thieve with an accredited program that's based off science and not the latest fad. Currently some, but not all states provide licensee to nutrition professionals, Limiting the use of a particular title, such as tattletale, to those meeting certain academic and t raining requirements few states mandate that only licensed nutritional professionals can provide nutritional counseling. It seems ironic that there are licenses regulating the practice of over 100 professionals from manicurist and barber to mortician, yet, in many states anyone can call them self a nutritionist and give out nutrition advice. You should also be aware that certification is not the same as censure. Next slide with state map) Why haven't states such Eke Arizona licensed dietitians in the past? Unfortunately, the vital link between nutrition and health has only recently received the attention it deserves. In addition, science has proven that nutrition plays an important part in the prevention and treatment of many serious diseases. Dietitians are now more recognized as healthcare professionals because of their educational background and experience. This Is Indicated by the fact that since 1984, 41 states have passed laws recognizing as nutrition experts. But In Arizona, there Is no statue.If I want to call myself a nutritionist today, I can. And a major concern of unqualified nutrition misinformation. Their nutritional claims can be without scientific support, and it can lead to misinterpretation of nutrition science as whole – in a way discredit their hard work that they've put into the research. Such misinformation can be used to fuel food faddish, quackery, (Quackery is the promotion of unproven or fraudulent medical practices. ) health fraud, and can negatively impact the health and economic status of consumers. Which lead me to How has the public been harmed by Arizona not accessing dietitians.With the explosion of interest in healthy eating and nutrition, consumers have been faced with a dizzying array of products and information. The public deserves to know that the information being given by â€Å"experts† is based on science and is being given by individuals with appropriate education and experience. This is especially true o f individuals who have medical conditions, which could be adversely affected by improper nutrition counseling. Several states have documented cases of unqualified individuals giving improper nutritional advice, which has harmed patients.Unfortunately, many cases of healthcare fraud are never reported. A Congressional study on Quackery noted that state offices on aging ranked healthcare fraud (quackery) first as the area of abuse of most concern and with the greatest impact on seniors. The report also acknowledged that the great majority of cases are never reported. Misinformed consumers are placing themselves at major nutritional and health risks by not only delaying appropriate, effective healthcare but replacing it with products, procedures or behaviors that are, at best, ineffective, and at worst harmful to their health.In addition many of the products and services promoted by unqualified nutrition consultants such like in the gym setting and can expensive. And this may cause exc essive financial burden to the consumer. And again, unqualified nutrition consultants often use testimonials and unpublished or fabricated research to support their claims, while as registered dietitians use evidenced-based practice that is supported by data published in peer-reviewed scientific Journals.And that leads us to a huge concern with Nutrition â€Å"experts† thrive in the athletic arena; yet few of these self-proclaimed experts would qualify as such eased on academic training and professional practice. While few athletes would consider taking strength training or fitness advice from a dietitian, many have no problem taking nutrition advice from a strength coach, personal trainer or equally unqualified individual. BUYER BEWARE Even if the information handed isn't free, the consumer would be wise to evaluate the information: The Source ? is it from a qualified nutrition professional (I. . , registered dietitian) or one that lacks appropriate qualifications (I. E. , a nutritionist, personal trainer, strength coach, etc. ) The Content ? s it credible? You should seek to determine if the information is supported by scientific research published in peer- reviewed scientific Journals. If the answer to either or both of these questions is no, then your health and sports performance will likely take a hit. In conclusion, 1. Why should dietitians and nutritionists be licensed?Licensing of dietitians and nutritionists protects the public health by establishing minimum educational and experience criteria for those individuals who hold themselves out to be experts in food and nutrition. The state has an obligation to protect the health and safety of the public and licensing of dietitians and nutritionists is consistent with this obligation. We have the ability and responsibility to urge consumers and lawmakers to learn about the positive role nutrition plays in healthy lifestyles and in disease management and treatment.For both individuals and society, th e benefits of eating right and exercising include improved qualities of life and lower health-care costs. Your activism is extremely important to the success of our national and state agenda – and there are numerous ways to get involved. Reach out and contact our state and federal representatives: Write your legislator a letter Send your legislator a fax Send your legislator a direct e-mail Call an elected official directly And also educate others by spreading the word about important issues Like on media sources, such as faceable and twitter.Possible Questions from Short Answers – Gotten from : http://www. Deteriorate. Org/images/stories/documents/licensee/ Licensee_Full_Backgrounder_2011 . PDF 5. Would licensee prohibit anyone except dietitians from giving nutritional advice? No. Licensee would not affect anyone that simply describes the nutritional value of products nor would it affect other latherer professionals. It would, however, provide recourse for victims of unqualified and unscrupulous individuals dispensing improper advice. 6. Aren't too many professions and occupations already licensed by states?It is the obligation of state legislatures to determine which professions and occupations should be licensed. A compelling case can be made for licensee of dietitians and nutritionists as healthcare professionals. 7. Isn't licensee an attempt to monopolize the nutrition industry? No. The first obligation of registered dietitians and nutritionists is to serve the public, not sell rodents or services. Licensee is necessary because the public deserves to know which individuals have the educational background and experience to give nutritional advice.The health food and dietary supplement industry is booming, even in states that have had licensee for many years. The key issue in licensee is accountability. The monopolizing argument is a desperate attempt to obscure the real issues of licensee. 8. Will licensing reduce competition or result in cos tlier services? No. Once again, licensee is not an attempt to control any market. Licensee allows the public to now which individuals are qualified by education and experience to provide nutritional services.If unqualified individuals disseminate harmful nutrition information, licensee allows the state to take action on behalf of the public against those unqualified individuals. Competition among open and honest individuals with the publics health and safety foremost in their minds will continue to grow and the Won't licensee cost the state a lot of money? No. Fees will provide most of the revenue. Many states have approved legislation or rules to make licensee revenue neutral. Amendment ‘X, U. S. Constitution The enumeration in the Constitution, of certain rights, shall not be construed to deny or disparage others retained by the people. Notice and Declaration of 9th Amendment Rights l, the undersigned, hereby declare the following natural and God-given rights, as reserved to the people, under the 9th Amendment to the Constitution of the United States of America and which rights I reserve as follows: I reserve the right to seek or ask nutritional advice, counsel, information, recommendations, assessments, evaluations, tests and/or treatment(s), regimen(s), or modality(s) from the nutritionist(s) or doctor of my choice for any health reason or repose.I reserve the right to select or reject any individual(s) as my personal nutritionist(s) whether that individual be a Medical Doctor, Herbalist, Chiropractor, Health Food Store Clerk, Druggist, Nurse, Salesperson of health products, Naturopath, Naturopath, Radiologist, Colon Therapist, Priest, Pastor, Indian Medicine Man, Relative, Friend, Dietitian or anyone from the general citizenry who has, or has not, any known formal training or claimed knowledge, education, insights, or qualifications to be my nutritionist.I reserve the right to Freedom of Choice in Medicine in its most liberal construction including the right to choose my own diet; obtain, purchase and use any treatment, therapy, regimen, modality, herb, drug, food, medicine or health product for any health condition I have or may have as evaluated by myself, the doctor, nutritionist, or therapist of my choice. Citation – Dietitian vs. Nutritionist . (n. D. ). Dietitian vs. Nutritionist .

Emily Dikinson essays

Emily Dikinson essays Death in Emily Dickinsons Poetry Emily Dickinson was largely known for her morbid writings that seemed to mirror her own life. Her best works were written after the death of a close friend or family member. Emily Dickinsons loneliness, deceiving loves, and family members deaths greatly influenced her writings that were a mere attempt to let others know of her problems. The two poems Because I could not stop for Death and I heard a Fly buzz when I Died reflect the same subject matter but convey two substantially different attitude towards death. The first poem portrays the relation between a person and death sneaking up on them and the latter is about a persons ability to perceive even at the time of death. Emily Dickinson was an introspective author who lived her insular life in her familys home in Amherst, Massachusetts. Her immediate family was very important in her life. Her father who held education in high regard was a lawyer, a politician, and the treasurer of Amherst College. Her mother suffered periods of poor health and Emily often felt she was without a mother. In her late twenties, Emily began to withdraw from society. There has been much speculation regarding her agoraphobia.1 Some critics feel she suffered emotional crises due to problematic love affairs with the Reverend Charles Wadsworth but, there seems to be no concrete evidence that this was true.2 The later years of Dickinson's life were tragically marked by the deaths of her closest friends: Emily's father died in 1874, Samuel Bowles in 1878, Holland in 1881, Charles Wadsworth, her love, Dickinsons mother in 1882, and her nephew in 1883.3 Her poetry from that period shows an obsession with death that ha s come to characterize Dickinsons work as a whole. Emily died in 1886 of kidney failure. After her death Lavinia, Emilys sister, found her poem collection and had the poet...

Quick Facts About the Element Uranium

Quick Facts About the Element Uranium You probably know uranium is an element and that its radioactive. Here are some other uranium facts for you. You can find detailed information about uranium by visiting the uranium facts page. 11 Uranium Facts Pure uranium is a silvery-white metal.The atomic number of uranium is 92, meaning uranium atoms have 92 protons and usually 92 electrons. The isotope of uranium depends on how many neutrons it has.Because uranium is radioactive and always decaying, radium is always found with uranium ores.Uranium is slightly paramagnetic.Uranium is named after the planet Uranus.Uranium is used to fuel nuclear power plants and in high-density penetrating ammunition. A single kilogram of uranium-235 theoretically could produce ~80 terajoules of energy, which is equivalent to the energy that could be produced by 3000 tons of coal.Natural uranium ore has been known to fission spontaneously. The Oklo Fossil Reactors of Gabon, West Africa, contain 15 ancient inactive natural nuclear fission reactors. The natural ore fissioned back at a prehistoric time when 3% of the natural uranium existed as uranium-235, which was a high enough percentage to support a sustained nuclear fission chain reaction.The density of uranium is about 70% higher than lead, but less than that of gold or tungsten, even though uranium has the second-highest atomic weight of the naturally occurring elements (second to plutonium-244). Uranium usually has a valence of either 4 or 6.Health effects of uranium typically are not related to the elements radioactivity, since the alpha particles emitted by uranium cannot even penetrate the skin. Rather, the health impact is related to the toxicity of uranium and its compounds. Ingestion of hexavalent uranium compounds can cause birth defects and immune system damage.Finely divided uranium powder is pyrophoric, meaning it will ignite spontaneously at room temperature.

CHROMATOGRAPHY (ANALISIS CHEMISTRY) Coursework Example | Topics and Well Written Essays - 1000 words

CHROMATOGRAPHY (ANALISIS CHEMISTRY) - Coursework Example In thin layer chromatography, a thin, uniform layer of silica or alumina gel was traditionally coated on a piece of glass. The mixture was dissolved in an appropriate solvent and the glass plate was immersed in the liquid. The movement of the individual components of a mixture takes place at different rates and the distance travelled by each component is measured and the data so obtained is used to calculate the Rf value is calculated by dividing the distance travelled by the component with the distance travelled by the solvent. Rf values are then compared with standard values to identify the suspected component. Fluorescent materials are incorporated into the stationary phase to identify colorless components which are invisible to the naked eye. Such components are visualized using ultra violet light. Separation of components of a mixture depends upon their affinity for the solvent as well as the capability of bonding with the stationary phase which is rich in hydroxyl groups. Van d er Waals forces also operate between the components and their affinity or repulsion from the stationary phase and determine the distance moved. Column chromatography was advancement in the technique where the stationary phase was packed inside a column (glass tube) and the mobile phase with the dissolved investigative mixture poured from the top. The movement occurred under the influence of gravity as well as the attraction of the components in the stationary phase, allowing identification of individual components. HPLC (High Performance Liquid Chromatography/High Pressure Liquid Chromatography) is a modern technique used to separate desirable or investigative chemical compounds from other compounds in a liquid sample. The investigative compounds are dissolved in an appropriate organic or inorganic solvent known as the mobile phase and the mixture is passed under pressure through specific columns which constitute the stationary phase.

Personal Narrative 2 Essay-My Story Essay Example | Topics and Well Written Essays - 1250 words

Personal Narrative 2 -My Story - Essay Example In the deepest recesses of my heart I believed that my infant was going to a good home. On the day of his birth, I summoned all the strength I could muster to resist the urge to hold my precious baby boy and to meet the new parents. Beyond a shadow of a doubt it would have been too hard for me if there was any contact. For this reason, even though I so badly wanted to say, â€Å"I love you† and to kiss him goodbye I let him disappear from my life with only the barest glance. The trauma of the pregnancy and the rigor of the decision-making left me with several health issues as a result I was in the hospital for one week after the delivery. On the seventh day a phone call came from the courthouse. In order to finalize the adoption my presence was needed. Perhaps this was the test of my mantle- the day was so hard and emotional for me and my mom, I distinctly remember my body shaking. The shaking was extremely uncontrollable to the point that I could not even sign my name to the papers. Nonetheless, the judge appeared to understand my plight. He advised me to take my time. Signing that piece of paper was worse than all the labor pain endured during birth. My mom and I walked out of the judge’s chamber; I looked at her to see tears roll down her face. It broke my heart to see her cry. Year after year would pass by. Without fail, during the week of July 10th I would find myself overwhelmed with depression. On that day I would look up in the sky and whimper, â€Å"Happy birthday my baby boy.† As I grew older I would wonder whether my offspring ever thought about me, whether he would ever try to find and if he did find me would he forgive me. From time to time my family and friends would ask me if I would like to find him. My answer has always been a resounding, â€Å"YES!† However, I would silently speculate about the potential nature of his attitude towards me - would he reject me or would he be thankful that he was never part of my life. My speculation always ended in the same manner- let sleeping dogs lie it would be best that he try to find me when he is ready. In 1998 I gave birth to a beautiful girl, Alexandria Louise. She was the joy of my life. It was simply delightful to know that I could keep her forever. Nevertheless, there was still emptiness, a yearning in my heart for my baby boy that I had given up seventeen years earlier. I married Alexandria’s father, Poncho Rugg, in 2008. The marriage marked another exciting milestone in my journey of life. My husband was thrilled but sad to hear the story about my son. Constantly, he would ask me if I was ready to start the search and consistently, my reply would be no. I always believed that the time was not right and that one day he will look for me but only when the time was right. My personal information was everywhere in cyberspace. I believe that he had an abundance of opportunity to search for me if he was interested. I resigned myself to the hope of him searching for me and finding me one day. It was December 15, 2009. Every Tuesday night was pool night at Paco’s. On this particular Tuesday, my husband decided to accompany me to watch and have a birthday drink with me given that the next day was my birthday. It was my turn to shoot. I was nervous because I was shooting against a top player on the opposite team. I would look at Poncho from time to time and smile. On one occasion, I turned to him but he was on his cell phone. Not

RESEARCH PROPOSAL ON PRISON POPULATION AND RATES OF INCARCERATION IN Paper

PROPOSAL ON PRISON POPULATION AND RATES OF INCARCERATION IN OUR COUNTRY - Research Paper Example While crime level appears to be driving some of this growth, much of it is connected to sentencing rules and guidelines, the length of sentences, and a general public intolerance of crimes. Racism is still prevalent in America and this is reflected in levels of sentencing and incarceration as well as the proportion of minority races in prisons. This study looks at minority races within prisons, what factors drove them to commit crimes, what their background is and what their sentencing severity was like compared to other races. To do this, face-to-face interviews with prisoners and written questionnaires will be undertaken at many prisons across the country. This attempts to provide a snapshot of the current prison population in the US, how the racial minorities are distributed and whether there are differences in their sentencing and imprisonment compared to other races. Keywords: Prison population, incarcerations, disparity, sentencing policies, African American, racial minority. C ontents Prison Population and Rates of Incarceration in the United States of America among Racial Minority Populations 1 A Research Proposal 1 Abstract 2 Prison populations are rapidly growing with no leveling off of growth rate in sight in the United States. ... 2 To do this, face-to-face interviews with prisoners and written questionnaires will be undertaken at many prisons across the country. This attempts to provide a snapshot of the current prison population in the US, how the racial minorities are distributed and whether there are differences in their sentencing and imprisonment compared to other races. 2 Contents 3 Introduction 4 Literature Review 5 Why are Prison Populations so High? 5 What is the Connection between Crime and Prison Population? 7 How is Minority Races Represented? 8 The population of the US is not uniform, and there are many minority groups widely present. While there have been many increases in equality of treatment across races, it is clear that there is still some way to go. The historical election of President Barack Obama into office, making him our first black president has played a large role in the rights and the equal treatment of minority races, however there are still many socioeconomic examples of racial d ifferences in factors such as employment and rate of incarceration . 8 The rates of incarceration have not risen at the same rates for different minorities. For African Americans the rate of increase has been 184% while it has been 235% for Hispanics. In contrast for non-Hispanic whites the rate has been 164% . A strong example of this is the imprisonment rate of young African Americans. Throughout the country an average of three African Americans for every four serves some time in prison. This is a high rate, and is not proportionate to rates for non-Hispanic whites . 9 The question remains, what is driving the high rates of imprisonment for racial

Transhiatal Approach Essay Example for Free

Transhiatal Approach Essay Abstract: Tethered cord syndrome (TCS) is a stretch-induced functional disorder of the spinal cord, which is directly related to filum fixation. Classic surgical approaches to the filum involve open surgery and include varying amounts of spinal bone removal. In an effort to reduce the morbidity and mortality of these procedures, we explored a less invasive method. We evaluated the ability, safety and feasibility for extradural endoscopic dissection of the filum terminale by performing upward orientated navigation in the sacral spinal canal through the sacral hiatus using a rigid endoscope. Four adult, phenol-formalin embalmed cadavers were used for extradural endoscopic dissection of the filum at the tip of thecal sac. After preparing the anatomical area of sacral hiatus, a rigid endoscope (Storz, of 3.8 mm external diameter with one working channel) was inserted into the sacral spinal canal and the filum was identified and cut easily. In all cases, it was possible to manipulate the rigid endoscope and inspect the full length of the extradural sacral spinal canal, especially at the S1-S2 level. Our results indicate that the tested transhiatal approach for upward orientated extradural endoscopy represents a minimally invasive procedure that provides an appropriate and feasible route to the extradural sacral spinal canal. Furthermore it is an attractive alternative for filum dissection in cases where tethered cord syndrome is not accompanied by any other pathology. Introduction Physicians and scientists have explored the clinical usefulness of spinal endoscopy over six decades. Endoscopic spinal surgery represents a major advance in the treatment of spinal disorders. It involves the use of small incisions that preserve normal tissues while allowing the spinal pathology to be fully treated. This technique carries interesting clinical benefits, and its utility continues to expand as technology advances. Tethered cord syndrome (TCS) is a manifestation of spina bifida occulta and can occur as a complication of surgically closed spina bifida aperta. The mechanical cause of TCS is an inelastic structure anchoring the caudal end of the spinal cord and preventing cephalad movements of the lumbosacral cord. Stretching of the spinal cord occurs in patients either when the spinal column grows faster than the spinal cord or when the spinal cord undergoes forcible flexion and extension. Symptomatic TCS can occur in adults as well as in children, manifesting with various clinical symptoms (Dachling, 1982; Kaplan, 1980; Klekamp et al. 1994), such as pain, neurological deficits, and bowel and bladder dysfunction. Further studies have shown that early surgical correction in adults is recommended because of the high risk for irreversible neurological deficits (Bermans et al. 2001). In recent years, further research efforts of scientists have ranged from full-fledged neurosurgery to minimally invasive approaches and have involved the use of flexible and rigid endoscopes for diagnosis and treatment of certain pathological entities (Heavner et al. 1991; Sabreski Kitahata, 1995 1996; Warnke et al. 2001, I, II; Warnke et al. 2003). Encouraging results from the performance of co-axial downward orientated thecaloscopic procedures, with flexible steerable endoscopes in the lumbar subarachnoid space in living humans (Warnke et al. 2003), prompted us to study further thecaloscopic procedures for filum terminale dissection by using a rigid endoscope. This procedure usually offers a better optical view of the studied anatomic structures. The aim of the present anatomic study was not only to determine if the tip of thecal sac could be clearly visualized. Based on the fact that epidural endoscopy through sacral hiatus was proved to be safe and possible (Sabreski Kitahata, 1995 1996; Sabreski Gerens, 1998), it also sought to explore the possibility of using a rigid endoscope to untether prefixed filum terminale. Materials and Methods For this study, four adult phenol-formalin embalmed male cadavers from the Anatomy Department of the Medical School of the University of Athens were dissected using microsurgical and endoscopic techniques. Neurosurgical   technique Fig.2Insertion-of-the-rig Fig.1Sacral-Hiatus Cadavers were placed in the prone position. A midline skin incision was centered over the sacral hiatus [fig. 1]. After anatomical preparation, the rigid endoscope [fig.2] was inserted through the sacral hiatus and directed into the sacral spinal canal cephalad. It was angled in that manner in order that it would face the tip of thecal sac. The filum, which was holding thecal sac, was identified and dissected [fig.3]. The rigid endoscope used was a Storz with a 3.8mm external diameter and one working channel. For the documentation, a video-tape (Fuji VHS) was used and digital photographs were taken using a Fuji AS-205.    Results With the help of a rigid endoscope, it is possible to visualize directly the tip of thecal sac and to perform a dissection of the filum terminale. A rigid endoscope was inserted into the sacral spinal canal and, with the benefit of the visibility it granted, was advanced cephalad with relative ease. The rigid endoscope provided a large field of view, which enabled the anatomical structures to be seen. The filum can be easily identified in fine detail, as it is the only structure adherent to the tip of thecal sac at the S1-S2 level. This procedure represents a minimally invasive method for direct visualization of the tip of thecal sac and dissection of filum terminale. Discussion Diseases of the spine predispose persons to chronic complaints ranging from mild discomfort to intense pain. Endoscopy of the anatomic structures contained within the spine makes possible thorough examinations for existing pathology and facilitates the application of appropriate methods of therapy (Warnke et al. 2003; Sabreski Kitahata, 1996). Use of neuroendoscopy has become widespread in spinal surgery for conditions ranging from degenerative disease to deformity correction (Heavner et al. 1991; Sabreski Gerens, 1998; Sabreski Kitahata, 1995 1996). The growth in the number of minimally invasive spine surgical procedures being performed has been spurred by both technical advances and by its associated reduction in operative morbidity (1998; 1995; 1996). However, minimally invasive techniques are primarily employed in extradural procedures. Transhiatal extradural filum untethering provides the ability to untether a prefixed filum in a minimally invasive way. When referred to a neurosurgical clinic, adult patients with tethered cord syndrome tend to show significant progressive neurological deficits (Klekamp et al. 1994; Dachling, 1982).   Some authors (van Leeuwen, et al. 2001) have advocated prophylactic surgical treatment for the prevention of progressive neurological symptoms, which is, in this case, related to low morbidity. As an alternative to the risky open surgical treatment procedure, we evaluated the extradural endoscopic procedure for untethering of filum in cadavers. Extradural filum untethering could be indicated in cases of prefixed filum without other accompanying pathology such as meningomyelocele, CSF fistula, or arachnoidal cysts. It could also be performed before a surgical intervention, which generally include dura opening and removal of various amounts of spinal bone. During inspection of the sacral spinal canal with the rigid endoscope, the declination of the sacral spinal canal did not bring difficulties for the upward manipulation of the endoscope. Following the physical inclination of the sacral spinal canal, the filum could be approached and dissected before reaching the lumbosacral angle. In some instances, it was difficult to dissect the filum because of its elasticity. However, the minimally invasive nature of neuroendoscopy provided by this procedure, and by the employment of the rigid endoscope, allows for a larger field of view at the sacral spinal canal through a smaller incision. This access and the ability to perform extradural inspection and filum dissection using this transhiatal approach are comparable with other therapeutic interventions used in neurosurgery, such as the endoscopic epidural placement of catheters in anaesthesiology. Conclusions This method of extradural endoscopic dissection of the filum terminale minimizes surgical trauma and provides excellent visualization of and access to the extradural sacral spinal canal. Furthermore, it enables the filum to be identified and thus provides a minimally invasive alternative to current open surgical procedures indicated for filum untethering. Utilization of this procedure could: (1) facilitate untethering of prefixed filum terminale without opening the dura and (2) minimize patient morbidity thereby presenting an overall attractive alternative to current methods of filum dissection. At present, neuroendoscopy is most widely used in minimally invasive spine surgery, but novel uses continue to emerge in the literature. As technology evolves and more experience is obtained, neuroendoscopy will likely achieve additional roles as a mainstay in spinal surgery. References Heavner JF, Cholkhavatia S, Kizelsheeyn G. (1991). 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